You know that gut-punch moment when you realize your event is seven days away, and half your lead list hasn’t even gotten a reminder? Oh, and your sales team still hasn’t followed up with the people who signed up last month? Yeah. Welcome to manual marketing madness.
Promoting events isn’t hard because people don’t want to come. It’s hard because your tools don’t talk to each other. Your emails, social posts, CRM, and analytics are speaking different languages—and you’re the poor human stuck as the translator. Not exactly scalable.
Here’s the good news: You can build automated marketing workflows that do a lot of this heavy lifting for you. They’re not just “nice to have” anymore—they’re key to getting results without burning out your team.
Let’s zoom out for a sec.
Roughly 50% of companies now use marketing automation, and the global market’s expected to more than double by 2030 [source]. That’s because it works. Businesses average a 544% ROI on their automation investment and start seeing revenue jumps in six to nine months [source].
So yeah—automated marketing workflows aren’t some futuristic thing for enterprise teams in glass buildings. They’re how smart, scrappy B2B companies are actually pulling ahead in 2025.
Every part of that can be automated.
But let’s be real—the point isn’t to chase shiny tools. It’s to build workflows that save time, reduce chaos, and actually boost event ROI.
Here's what we recommend building—or better yet, customizing—to promote your event:
People rarely register after one touchpoint. And if they do, congrats—you still need to keep them warm. Automate:
Bonus points if your system pulls in LinkedIn clicks or website visits to tailor messaging dynamically.
Email’s great, but if you’re not hitting LinkedIn, SMS, or even good ol’ nurture ads, you’re leaving reach on the table.
You can set up a coordinated campaign that runs:
All of it triggered based on dates, actions, or lead segments—not you frantically setting alarms to post on lunch breaks.
Instead of “how do you think it’s going?” you’ll know:
This is where automation plus decent dashboards turns your team into data-powered champs.
Event’s over? Cool. You're just getting started.
This stuff crushes manual handoffs and keeps the pipeline moving into actual dollars.
If your emails still say “Hi [First Name], join our amazing event!”… we gotta upgrade.
Using behavioral AI, you can automate:
Hands off, deeply personalized, and high-converting? Yes please.
False. Over half of SMBs are already using it or planning to [source]. And honestly, lean teams get way more mileage out of automation because it frees up their (already stretched) people for higher-impact work.
Nah—if anything, automation lets your people focus more on being human. Like actually connecting with leads instead of wrestling spreadsheets at 10 PM.
Also false. Bloating your stack with half-baked plug-ins is how you get a pile of disconnected alerts and everyone ignoring the CRM. Start with one workflow that clearly saves time or brings in revenue—and build from there.
You’ll see teams using:
Some also add AI tools to auto-generate subject lines, repurpose copy for multiple channels, or score leads based on engagement. Those are fun, but only powerful if connected to the right workflows.
If your systems don’t talk, your results will always stall.
Every business has different stacks, goals, and bottlenecks—which is why the one-size-fits-all templates rarely cut it.
That’s why at Timebender, we build custom and semi-custom automated marketing workflows designed specifically for service-based businesses, agencies, MSPs, and lean SaaS teams.
Whether it’s a post-signup follow-up sequence, a cross-channel promo campaign, or syncing your chatbot to your CRM, we build the workflows that play nice with how you actually operate. No unnecessary bloat. No AI hype.
If your last event launch left your team running on caffeine and curse words, you don’t have to do it that way again.
Book a free Workflow Optimization Session and let’s map how these automations could be designed for your team—for this event and every one after.
No hard sell. Just clarity on what would save you hours, boost registrations, and make your next campaign feel actually under control.
River Braun, founder of Timebender, is an AI consultant and systems strategist with over a decade of experience helping service-based businesses streamline operations, automate marketing, and scale sustainably. With a background in business law and digital marketing, River blends strategic insight with practical tools—empowering small teams and solopreneurs to reclaim their time and grow without burnout.
Schedule a Timebender Workflow Audit today and get a custom roadmap to run leaner, grow faster, and finally get your weekends back.
book your Workflow optimization session
