AI Automation
- 8 min read
What are the types of AI (narrow vs general)?
You’ve heard the AI buzz. But what kind of 'intelligence' are we really dealing with? Here’s the difference between Narrow and General AI—and what that means for your business.
If you're a social media marketer—or stuck doing half the job because you’re the "online person"—you’ve probably asked yourself something like:
“Why does planning a week of Instagram posts feel like building a spaceship… with duct tape… in the dark?”
You’re not crazy. The truth is, social media marketing has become a bloated beast of a job: constant ideation, writing, designing, posting, replying, measuring—it’s like doing five jobs for the price of none. And when your systems are a mess and your tools don’t talk to each other? Even worse.
The good news? In 2025, AI is no longer some Silicon Valley fairy tale. It can do real, practical stuff that makes your life easier—and no, we’re not talking about having ChatGPT write your captions (though… actually, kinda, yes).
This post is your straight-shooting guide to how smart social teams are using AI automation tools to cut busywork, boost output, and get back to the fun (read: creative, strategic, high-leverage) parts of the job.
Let’s paint a familiar picture.
Meanwhile, your boss (or client, or self-respect) wants growth. And you’re stuck Googling “best time to post on LinkedIn” again like it’s 2017.
This is where AI and automation start to look less like a buzzword and more like a water bottle in the desert.
We’re breaking this down into five core areas—because chaos loves company, but systems love categories.
Heads-up: These aren’t magic. You still need to review and tweak. But the 70% head start? Huge.
Pro tip: Some social teams use automation to report back on what post _format_ works best (polls, videos, stories)—not just content.
We see this a lot with small sales or support teams who can’t live in their inbox 24/7. Insert AI, take a breath.
Stat you can tell your boss: Most platforms now allow you to create 20–25 social posts every week using just one input (like a blog). That’s leverage.
Nope. Spoiler: tools that once cost thousands now start at $15/month—or are free until you’re ready for more juice. Even better? You don’t have to rip and replace everything to use them. They layer onto your current stack.
Still, most off-the-shelf tools cap out fast. Sure, you’ll get basic scheduling and analytics—but what if you want lead tracking to plug into your CRM? Or brand-voice tuned captioning that auto-syncs to ClickUp, Notion, and your UTM-tagged spreadsheets?
That’s where semi-custom or done-for-you AI automations make a difference.
At Timebender, we work with lean marketing teams, SaaS crews, and smart SMBs who want to scale their output without burning out their people.
We build AI workflows that integrate across your stack—social, CRM, email, operations—so you’re not stuck duct-taping your strategy together.
Even better? You don’t have to do all the work. We offer semi-custom systems you can plug in now. And for the “I want it all” crew, we design the full thing for you—from ideation to inbox reply.
Book a free Workflow Optimization Session and we’ll walk through what processes are killing you, what AI can actually do about it, and what kind of system would save you time—for real.
Because honestly? You’ve got better things to do than chase trends with a manual calendar and 15 drafts of the same caption.
River Braun founder of Timebender, is an AI consultant and systems strategist with 10+ years of experience helping service businesses streamline operations and embrace automation.
Schedule a Timebender Workflow Audit today and get a custom roadmap to run leaner, grow faster, and finally get your weekends back.
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